Thrifty Car Rental is backing New Zealand road safety by becoming a gold sponsor of Brake, the road safety charity that runs Road Safety Week (16-22 May).

Brake works to prevent road deaths and injuries and supports people bereaved and injured in crashes across New Zealand.

Emma Gardiner, General Manager, Thrifty Car Rental New Zealand, said that despite New Zealand’s long-term road toll trending down, even with increases in the population and more vehicles on the road, on-going road safety education and awareness is critical.

“Supporting Brake and the work they do in raising road safety awareness is really important and a good fit for us,” she said.

Thrifty is one of New Zealand’s largest rental car companies and was seeking another nationwide charity that aligned with their brand values and had synergy with their business – ensuring safer driving for visitors to New Zealand and all Kiwis.

“If we can pass on road safety messages to our customers and staff it’s one way of helping educate people and reduce crashes and road deaths,” said Ms Gardiner.

Caroline Perry, Brake’s Development Director said she was delighted to welcome Thrifty as a corporate partner of Brake.

“Our corporate supporters are vital in helping us to deliver our road safety initiatives and provide free support resources for bereaved families.”

“We look forward to working with Thrifty in the interests of road safety, both for their staff and customers, and the wider public and thank them for their support.”

Thrifty’s support includes sponsorship of Road Safety Week videos on key road safety messages, and the Fleet Safety Product Award at Brake’s Australasian Fleet Safety Awards. Thrifty staff will have opportunities to undergo defensive driving training and be encouraged to take the ‘Brake Pledge’ around speed, alcohol, seat belts, distractions and fatigue.

In return Thrifty will get access to road and fleet safety events and resources, and access to Brake’s advice and expertise on road safety.

Road safety messaging is already in Thrifty rental vehicles, on the Thrifty website, in videos, brochures and in their booking offices throughout the country.

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Video & Photo for publication/broadcast- caption: Mark Brown, Thrifty National Operations Manager and Caroline Perry, Brake at Thrifty’s Auckland City location.


About Thrifty

Thrifty Car Rental is 100% Australasian owned by the NRMA Motoring & Services and has a modern fleet of more than 2,000 vehicles and offers great value car hire and friendly customer service at 28 airport, city and ferry locations in New Zealand.

For more information, please contact Emma Gardiner, General Manager, Thrifty Car Rental New Zealand tel 03 940 2520 CC_APP_HOSTNAME


About Brake & Road Safety Week (16-22 May 2016)


Brake is an international road safety charity. Its New Zealand division promotes road safety and campaigns against the carnage on New Zealand roads. It is also fundraising to improve support for families bereaved and injured in road crashes. To support Brake, go to Support books for children and adults bereaved in road crashes are available for free to families by contacting Brake on [email protected] or 021 407 953.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road Safety Week is an annual nationwide event coordinated by Brake. It runs 16-22 May 2016 and has the theme ‘Be a #roadsafetyhero’. Communities, educators and companies are encouraged to take part. Read more at

Latest road statistics here