Thrifty Car Rental has been announced as a finalist in the 2015 TVNZ NZ Marketing Awards.
The entry for the AA Thrifty ‘The Price You See Is The Price You Pay’ car rental campaign made the first round of judging and has been announced as a finalist in at least two categories. The awards showcase the best marketing initiatives and marketing projects in New Zealand. Winners will be announced 27 August 2015.
Thrifty Car Rental and the NZ Automobile Association (AA) have a strategic partnership. As their exclusive rental car partner, Thrifty offers AA Members exclusive benefits when hiring cars in New Zealand. Based on research, Thrifty found that AA Members held common customer frustrations around hidden costs, credit card fees, high insurance excesses, off-airport locations and fees and a perception around a lack of transparency in the rental car industry. ‘The Price You See Is The Price You Pay’ campaign came out of this research.
“The car rental industry in New Zealand is highly commoditised and extremely competitive,” says Emma Gardiner, General Manager, Thrifty Car Rental New Zealand. “We listened to customers’ frustrations. Offering an all-inclusive year-round ‘no hidden fees’ rental car package that saves time and money and is an easy option for our customers has been well received. The AA campaign and partnership has played a pivotal role in growing our business in New Zealand,” said Ms Gardiner.
Winners will be announced at an awards evening on Thursday 27 August at The Langham, Auckland.
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Kingmill Pty Ltd, trading as Thrifty Car Rental is 100% owned by the NRMA Motoring & Services.
Thrifty has a modern fleet of more than 14,000 vehicles and offers great value car hire and friendly customer service in more than 210 locations across Australia and 28 locations in New Zealand.
For more information please contact Claire Fraser, Marketing Executive, Thrifty Car Rental New Zealand, tel +64 3 940 2505.
About the TVNZ NZ Marketing Awards
The TVNZ NZ Marketing Awards, now in their 24th year, are a celebration of everything that makes marketing great in New Zealand and beyond. It is also the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing. More details at: www.everythingmarketing.co.nz