From May 2016, Thrifty Car Rental New Zealand is proud to be a gold sponsor of Brake Road Safety Charity.

Who is Brake?

Brake is a national charity that works to prevent road deaths and injury. They also support people bereaved in road crashes and are part of the international charity Brake, founded in the UK in 1995.

Brake focuses on three keys areas:


  • Support services: help families bereaved in road crashes to cope with the shock and emotional suffering that follows a death on the road through free support books.
  • Community engagement: they provide the information, resources and opportunities (like the annual Road Safety Week in May) to encourage communities to take action and raise awareness on road safety. They engage the public in road safety issues through our media and communication activities, aiming to change attitudes towards road safety.
  • Professional engagement: they provide road risk guidance, training and events, and share international research and best practice with fleet and road safety professionals, making roads safer for all road users.


Why Brake?

Emma Gardiner, General Manager, Thrifty Car Rental New Zealand, said that despite New Zealand’s long-term road toll trending down, even with increases in the population and more vehicles on the road, on-going road safety education and awareness is critical. “Supporting Brake and the work they do in raising road safety awareness is really important and a good fit for us,” she said. Thrifty is one of New Zealand’s largest rental car companies and was seeking another nationwide charity that aligned with their brand values and had synergy with their business – ensuring safer driving for visitors to New Zealand and all Kiwis. “If we can pass on road safety messages to our customers and staff it’s one way of helping educate people and reduce crashes and road deaths,” said Ms Gardiner.

The Partnership:

Thrifty’s support includes sponsorship of Road Safety Week (16-22 May 2016) videos on key road safety messages, and the Fleet Safety Product Award at Brake’s Australasian Fleet Safety Awards.

Thrifty staff will have opportunities to undergo defensive driving training and be encouraged to take the ‘Brake pledge’ around speed, alcohol, seat belts, distractions and fatigue.

In return Thrifty will get access to road and fleet safety events and resources, and access to Brake’s advice and expertise on road safety.

Road safety messaging is already in Thrifty rental vehicles, on the Thrifty website, in videos, brochures and in their booking offices throughout the country.


Make the Brake Pledge

Everyone can make the Brake Pledge. It’s a Pledge to do simple things to protect you and people around you and build happier communities.

Drivers – I’ll stay under limits, and slow down to 30km/h around schools, homes, shops, and roadworks to protect others. I’ll slow to 20km/h when passing a stopped school bus in either direction. I’ll slow right down for bends, brows and bad weather, and avoid overtaking. Everyone – I’ll speak out for slowing down and help drivers understand that the slower they drive, the more chance they have of avoiding a crash and saving a life.

Drivers – I’ll make sure everyone in my vehicle is belted up on every journey, and kids smaller than 148cm are in a proper child restraint. I’ll choose the safest vehicle I can and ensure it’s maintained.
Everyone – I’ll belt up on every journey, and make sure friends and family do too.

Drivers – I’ll never take or make calls or texts when driving. I’ll turn off my phone or put it out of sight and on silent, and stay focused on the road.
Everyone – I’ll never chat on the phone to someone else who’s driving.

Drivers – I’ll get my eyes tested every two years and wear glasses or lenses at the wheel if I need them. I’ll take regular breaks and never drive if I’m tired, stressed or on medication that affects driving.
Everyone – I’ll look out for friends and loved ones by ensuring they only drive if they’re fit for it, and rest if they’re tired.

Drivers – I’ll never drive after drinking any alcohol or drugs – not a drop, not a drag.
Everyone – I’ll plan ahead to make sure I, and anyone I’m with, can get home safely and I’ll never get a lift with drink/drug drivers. I’ll speak out if someone’s about to drive on drink or drugs.

Click on the button below to make your pledge now: