The Tiaki Promise
Tiaki means to care for people and place.

New Zealand is precious, and everyone who lives and travels here has a responsibility to look after it.

The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations.

By following the Tiaki Promise, you are making a commitment to New Zealand. To act as a guardian, protecting and preserving our home.

Nau Mai, Haere Mai Ki Aotearoa, Welcome to New Zealand


While travelling in New Zealand I will

care for land, sea and nature. Treading lightly and leaving no trace.

travel safely, showing care and consideration for all.

respect culture, travelling with an open heart and mind.

The Tiaki Promise is a tourism initiative created by Air New Zealand, 100% Pure New Zealand, NZ Māori Tourism, Tourism Industry Aotearoa, We are LGNZ, and the Department of Conservation. 

With a collective desire to share New Zealander’s connection to the land with visitors and travellers, helping them travel safely and conscientiously. Guiding them in their attitudes and behaviors towards both people and place. Showing them how to contribute to preserving and protecting what makes our home so special, so that New Zealand can continue to be enjoyed long into the future.

Thrifty is proud to get behind The Tiaki Promise and ensure we look after our home the beautiful Aotearoa

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